Stop spinning.
Build something that's yours.
You've spent decades building expertise β as a therapist, consultant, executive, practitioner. Now you're ready to turn it into a coaching business. But you've been going in circles trying to figure out where to start.
You're not starting from zero.
You're stuck at the starting line.
You've built a successful career. You have the income, the credentials, the respect. But you've been "working on" this next thing for months β maybe years β and you're no closer to launching than when you started.
Spinning with too many ideas β your head is noisy, and you can't pick one direction
Exhausted from white-knuckling β running on empty while holding everything together
Your messaging feels mushy β you can't articulate what you do or who it's for
Second-guessing yourself β imposter syndrome creeping in despite your experience
You've tried the courses.
You've done the work.
Therapy. Certifications. Business programs. Coaches. You've invested time and money looking for answers β and gotten temporary relief but no permanent shift. You're not lacking information. You're lacking a clear path forward and someone who gets it.
"Is this it?"
You have the career. The income. Maybe the house, the partner, the life you were supposed to want. But something's been stirring.
You've been the strong one β the person everyone else leans on. The caretaker, the fixer, the one who holds it all together.
Somewhere along the way, you lost yourself in the roles. Mother. Wife. Executive. Practitioner. You're not sure what's left that's just... yours.
Now you're ready to build something different. Not for your clients. Not for your family. For you. Something that finally feels like it belongs to you.
This isn't just about building a business. It's about reclaiming a piece of yourself.
Clarity. Structure. Sovereignty.
Not another framework. Not more information. A clear path forward β and permission to finally choose yourself.
Get Clear
One person. One problem. One offer you can stand behind. Finally quiet the noise and choose a direction you can commit to.
Get It Built
Turn the idea in your head into something real. A structure you can follow. Steps you can take. Progress you can see.
Feel Alive Again
Stop white-knuckling. Build something that's sovereign β completely yours β and feel the energy that comes from forward motion.
I help women in midlife build what's next.
Hi. I'm Christel, the creator of Freebuilt.
I've built businesses from scratch β and I've shut down $1.4M of "success" that no longer fit how I wanted to live.
I know what it's like to have everything you're "supposed to want" and still feel that stirring of is this it?
Now I help established women β therapists, consultants, executives, practitioners β who are ready for their next chapter. Women who've spent decades building expertise and are finally ready to build something that's theirs.
We'll slow it down and sort it out together. No hype. No hustle. Just clarity, structure, and permission to finally choose yourself.
From spinning to building in 90 days
A quiet, structured path to get your coaching business out of your head and into the world.
Decide
Get Clear on Your Direction
One person. One problem. One offer. We cut through the noise so you can finally choose a direction and commit to it.
Build
Turn It Into Something Real
Get your offer out of your head and into conversations with real people. Test it. Refine it. Start getting paid for it.
Sustain
Create a Rhythm That Holds
Install a simple system to keep clients coming β without performing online, launching constantly, or burning out.
Start where it fits
Find Your Best-Fit Clients
A GPT tool that helps you identify the 5 people already in your world who are most likely to become clients.
Get the Free Tool βMonthly Workshop
A 2-hour live workshop to map out your one person, one problem, one offer β and leave with a plan you can actually work.
Coming SoonFreebuilt 90-Day Accelerator
90 days of guided support to go from spinning to sold β with clarity, structure, and real momentum.
Schedule a Call βThe Builders Room
For those who've built their offer and want ongoing support: consistent eyes, honest feedback, and others building alongside you.
Schedule a Call βFrom spinning to sovereign
"My confidence as an entrepreneur is restored. My direction is clearer. In just a couple of months, the changes I've implemented are already showing results."
"For years I couldn't nail down my ideal client. In this program, it finally clicked. I rebuilt my signature program and five women joined right away."
"In just a few months, Christel helped me move further ahead than I had in the previous two years. Now I have tangible results and steady momentum."
Here's how to get started
Schedule a Call
We'll talk through where you are, what's keeping you stuck, and whether Freebuilt is the right fit.
Get Your Path
If we're a fit, you'll get a clear 90-day plan tailored to your situation β no more figuring it out alone.
Start Building
Finally move from planning to doing, with support, structure, and someone in your corner.
Not ready for a call?
Start here.
This free GPT tool helps you identify the 5 people already in your world who are most likely to become clients β so you can stop guessing and start with clarity.
Best-Fit
Clients
